Book Summary of Social Media Marketing All-in-One For Dummies®

Social Media All-in-One For Dummies is packed with insider tips and information that will help readers create, implement and manage a social media strategy. The book will cover all of the elements that contribute to a successful social media effort and then help the reader take steps to solicit "buy in" from team members and higher-ups, identify and engage influencers, and calculate the results of their social media efforts.

The mini-books will be:

Creating a Social Media Strategy
Blogging, Podcasting and Vlogging
Tweeting Success with Twitter
Establishing a Presence on Facebook
Linking Up on LinkedIn
Creating Your Space on MySpace
Using Other Social Media Tools
Measuring Your Success


About The Author

Jan Zimmerman (Albuquerque, NM) is the owner of Watermelon Mountain Web Marketing, providing Web marketing and site management services. She has also served as a faculty member in the Business & Information Technology Department at Albuquerque TVI. She is the author of Web Marketing For Dummies.

Doug Sahlin (Lakeland, FL) is an all-around media expert who has written on topics ranging from Web building to digital photography to YouTube. He is the author of Digital Photography Workbook For Dummies, Building Web Sites All-in-One, and Canon EOS 7D For Dummies. Doug maintains his portfolio and a blog at dasdesigns.net.

Table of contents
Introduction.
Book I: The Social Media Mix.

Chapter 1: Making the Business Case for Social Media.
Chapter 2: Plotting Your Social Media Marketing Strategy.
Chapter 3: Managing Your Cybersocial Campaign.
Chapter 4: Joining the Conversation.

Book II: Cybersocial Tools.

Chapter 1: Discovering Helpful Tech Tools.
Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media.
Chapter 3: Using Social Bookmarks and Social News.

Book III: Blogs, Podcasts, and Vlogs.

Chapter 1: Developing Your Strategic Mix.
Chapter 2: Building Your Blog.
Chapter 3: Creating a Podcast.
Chapter 4: Producing Your Videocast.
Chapter 5: Measuring Blogging, Podcasting, and Vlogging Metrics.

Book IV: Twitter.

Chapter 1: Getting to Know Twitter.
Chapter 2: Communing with Like-Minded People.
Chapter 3: Twitter Applications and Other Delights.
Chapter 4: Using Twitter with Other Social Media Marketing.
Chapter 5: Measuring Twitter Metrics.

Book V: Facebook.

Chapter 1: Getting to Know Facebook.
Chapter 2: Getting Around on Facebook.
Chapter 3: Using Facebook Features.
Chapter 4: Analyzing Facebook Metrics.

Book VI: LinkedIn.

Chapter 1: Getting Started with LinkedIn.
Chapter 2: LinkedIn Nuts and Bolts.
Chapter 3: Maximizing LinkedIn.
Chapter 4: Measuring Your Results.

Book VII: Other Social Media Marketing Sites.

Chapter 1: Weighing the Business Benefi ts of Minor Social Sites.
Chapter 2: Ning.
Chapter 3: MySpace.
Chapter 4: Flickr.
Chapter 5: Maximizing Stratifi ed Social Communities.

Book VIII: Measuring Your Results; Building on Your Success.

Chapter 1: Delving into Data.
Chapter 2: Comparing Metrics from Different Marketing Techniques.
Chapter 3: Tallying the Bottom Line.
Chapter 4: Making Decisions by the Numbers.
Chapter 5: Multiplying Your Impact.
Chapter 6: Staying Ahead of the Curve.
Index.