You might ask the rationale behind why a 'Stiff Collar'! Well, a collar is a symbol of respect, attitude, and personality for a man! And men jolly well understand the significance of these attributes! So here we are offering men not only class, elegance and style but a personality and a character in every shirt! Let every collar speak!
Inspired by the English from their stiff upper-lipped attitude and snooty way of life, our goals had been defined. We knew shirts could be of different kinds, but one aspect remains common throughout- the COLLAR. The collar defines the shirt and the shirt defines the man. And we decided to refine what defines him. We aimed at giving our challenge a straightforward name and one that relates to what everyone looks out for and what could say it better than 'The Stiff Collar'.
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