Numero Uno, began its journey in the year 1987 as one of the first Indian denim brands. Positioned as a lifestyle brand, Numero Uno offers a complete range of casual wear, innerwear, shoes and accessories. Numero Unos state of the art production plants are situated in Gurgaon (Haryana), and Selaqui (Uttaranchal). From Excellence in Retail Performance in 2006 to the Brand of the Year for men's casual wear and women's western we in 2008 and Most Promising Brand of 2010, Numero Uno has been steadily increasing its popularity as well as footprints. Numero Uno has 190 Exclusive Brand Outlets. The brand is present in 500 Multi-Brand Outlets, Shoppers Stop and Wal-Mart. It caters to online customers through its e-store, www.numerounostore.com. The brand takes pride in its ability to forecast fashion and make best use of the latest technology. The fashion styles are based on the seasons forecast, global trends and market feedback. Numero Uno recruits experienced designers from NIFT, India's premier institutes and provides them with exposure to the foreign markets. The very essence of the brand, Numero Uno, is dynamic, youthful and driven by passion. The brands key audience is the youth, who detests monotony and likes to explore and try new stuff. Therefore in our previous campaign (2012) we urged the youth to step beyond the stereotypes and Try Something NU. As they say, change is only constant; one needs to be constantly re-inventing oneself and Be the NU. The new tagline, Be the NU you asks youth to explore their newer side.
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