Our Passion for Beauty: It's what we Breathe in everyday. It's what we Share with our beautiful members. It's what we have in common with You.
Creativity & Innovation: For if we didn't think different, then no fire would have been invented and no evolution would have happened in this world. And, this fire (metaphorically) helps us to bring you something new each time.
Our Indian-ness: India has been the land of the most beautiful maidens and Goddesses like Sita, Radha and Parvati, and we hope to disseminate the power of knowledge about beauty and healthy living being followed by our ancestors in India for ages.
Love for the Environment: We deliver the Samples of our Subscription Programe in an Eco-friendly, Reusable, bright pink cloth BAG because we don't want to pollute with huge quantities of packaging waste. So, we don't just talk about the merits of being green or sustainable, we actually practice it ourselves.