Hallmark Cards is a $4 billion world-leader in Social Expressions. Hallmark, which has over 40,000 retail stores and 3,200 Hallmark Gold Crown stores in the USA alone. Headquartered in Kansas City, Hallmark has completed over 100 years in the business and has grown from its humble beginnings to becoming a global behemoth. It is a technology leader in the category and has many innovations and firsts to its credit, including sound cards. It also owns powerful synergetic brands like Crayola art products and the William Arthur range of luxury stationery. In addition to having licenses for merchandise of world famous characters like Snoopy & Garfield. It also owns powerful synergetic brands like Crayola art products and the William Arthur range of luxury stationery. In addition to having licenses for merchandise of world famous characters like Snoopy & Garfield.