Let's start from the beginning. When our family and friends abroad talked about missing Indian television - the soaps, the dramas, the news, the hindi movies - it made sense for us, NDTV, as broadcasters, to extend our televison channels' distribution across continents. The response was very positive as people felt connected to India, despite the physical distance. we wondered what else people away from home missed.. .and then it struck us. It was all the small things that make us Indian. Big red bindis, intricate embroideries, hand spun salks, complex cutwork, simple cottons and the mystery of a perfectly draped saree.
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