India is a beautiful assortment of diversity reflected in our Clothing, Food, Lifestyle, Language, Music, Books etc. This diversity is so rich and diverse that an attempt to capture it on a single platform was never made.
They connect local artisans & designers directly to customers and thereby increase their livelihood, help them create/promote their brand and thereby preserve their culture, traditions and values. They believe this will not only help artisans of India but also help customers discover and buy products which they otherwise are not able to do today.
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