Since its inception four years ago, Enlighten has been a name synonymous with art, culture and cinema. In 2007, its film society brought world cinema out of the closet for film buffs with screenings of worldâs greatest films every week, which were fresh on the big screen in India. A brave new world of shared experiences opened its doors to cinema enthusiasts and it took the form of a new movement. The raging stallion soon spread its wings across different cities and metamorphosed into a Pegasus.
The voyage took a new momentum when Enlighten entered the home video market with titles of multiple masterpieces by great directors. Releasing rare films from the bouquet of world cinema every week on DVD, Enlighten has become a canonical name in the cause of promoting first-rate cinema.
With a mandate to secure a strong grip in the merchandise market and exploiting its established retail network, the company has also acquired the distribution rights for more than 700 posters. The DVDs and the merchandise enable film aficionados to take away a pie of experiences.
To make the experience wholesome and to inject art into cultural conscious, Enlighten is entering the domain of publishing. The way printed words have evolved humankind since its origin, the company wants to bring the best works of literature to light up the world. The special interest is to bring masterworks of different Indian languages in the mainstream to make the journey worthy of a lifetime.
The social set-up cannot grow until it changes with the changing times. Besides acquiring and marketing independent films with intrinsic artistic value, Enlighten is also looking at a much wider world of quality cinema and TV content. Foremost content providers and major studios of the world are also aligned with the approach of Enlighten. They are currently developing something very big, launching in 2012, that will revolutionize peoplesâ consumption of quality film and TV across India.