The brand "Mufti" stands for cutting edge fashion in casual wear, with a focus on shirts , jeans, t-shirts, sweatshirts, sweaters and jackets. It is currently available across India in 208 Exclusive stores and 1050 multi brand stores, with 46 outlets in Shoppers stop, 44 outlets in Westside, 19 in Globus, 2 in Mega Mart & 9 in Central.