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Mustardfashion.com

Last Updated : 8 Jan 14

We, Mustard Clothing Company, are a garment manufacturing & retail company, consisting of diversely talented people carrying out our ever-growing operations. Our factory is equipped with highly sophisticated machinery and we follow a modern system of production. We insist on constantly improvising the way the company thinks and the way it works, never losing focus on quality. Mustard learned that Indian women were not satisfied with the western fits in the market. Women tend to be most particular about the fitting; design and style come next, followed by fabric and color. So the company came up with customized fits for Indian women. Our research indicated that 'fit anxiety' is the biggest issue in the category, as there was a paucity of that in the readymade category. Fit with comfort is our biggest USP. Our recent study indicated that working women are increasingly gravitating toward western wear for greater comfort and style; fusion wear a blend of Indian fabric and western styling. Its shoppers favour understated styling and fabrics. We believe that there is a greater acceptance of western formal wears in the workplace than a sari today. Mustard targets urban working women, aged 20-50 years, who seek variety.

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Speciality

Tops, Kurtis, Shirts, Knitwear, Tunics, Dresses, Trousers, Skirts, Jackets, Sweaters, Scarves, Dupatta

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