About mydala

mydala is YOUR platform which gets you great deals you want in your city leveraging the "power of group buying". Group buying happens when like- minded people come together to get deals that we can never get on our own as individuals. We all are the power of mydala.

Launched in November 2009, mydala features a daily deal on the best stuff to do, see, eat, and buy in a number of cities across India. We have about 150 wonderful people working in our Delhi office working side by side with folks in mydala´s other cities.

We sell stuff we crave to buy:

A great price is great BUT it´s also got to be a great product or service. We carefully select and work with the "best of the best" business partners and along with the unbeatable prices, you should feel at ease trying something new - just because it´s featured on mydala. We want you to be the face of mydala.

Our mantra is straightforward: Our customer is king! Or Queen! And we treat our customers the way we like to be treated. What that means for YOU is:

No Hidden conditions:

We hate it when we receive non-stop sms and junk mail (emails and paper) with the "once in a lifetime" deal offer! We want you to love, dream about and think about mydala all the time. Hidden and non-transparent conditions that leave a bitter taste are a terrible way to accomplish that goal. We want each mydala purchase to feel too good to be true; from the moment you buy to the day you use it. Every deal is a bit different, but if there´s anything unusual about a deal (e.g. restriction to food only and not alcohol) we go out of our way to point it out in "What´s the catch?"

Quick and friendly customer service:

Yes, like you, we´ve suffered through hour-long frustrating calls with customer service, or waited days for an email reply to a simple question (and even then it does not answer our question). If you contact us, we´ll take pains to do what it takes to make things right - and we´ll do it fast. Email us at support@mydala.com, chat with us or call us at 011-43444444 Monday to Friday, 9 am to 11 pm and Saturday, 10am to 6pm.

Mydala Origins:

mydala grew out of a company called Kinobeo. We came up with the idea for mydala to tackle what is a common ailment for us city-folks: we have too much choice!! With so many options, sometimes the easiest thing is to go to a restaurant we go to often or just stay at home. Consequently, we miss out on trying cool fun stuff our cities have to offer. By focusing on one good or service each day, mydala makes it simple. And by leveraging our collective group buying power, mydala is able to offer deals that make you question yourself if your answer is anything other than a yes.


Our People:

Our people are our most valuable asset. Everything about mydala is a reflection of the interests and enthusiasm of its high energy folks.


Management Team

Anisha Singh

Anisha is Founder and CEO of mydala.com, the pioneer and leader in the social commerce/group buying space in India. Prior to that, she was Founder and CEO of Kinis (Software) Solutions, providing customized e-learning solutions to clients across United States and India. Anisha´s career began on Capitol Hill where she worked closely with National Women´s Business Association in Washington D.C and then Cenra Software in Boston . She is currently of the board Indus Women Entrepreneurs, a platform for South Asian women leaders in the US.

Apart from successfully planning and directing initiatives for mydala, Anisha is also an active participant in various conferences across US and India. Anisha has successfully written and presented a detailed paper on "Training and Workforce Planning in Construction Industry Through E-learning and IT Management Systems,"at INCITE - ITCSED , World Conference on IT in Design & Construction held at New Delhi, India. Anisha has been featured on CNBC – TV 18´s ´Young Turks´ and ET Now´s Starting Up. She has also been featured in prominent newspapers like Asian Age, Mail Today, Economic Times and The Hindu and publications as Femina, Business World, Business Today and Inc.

Anisha has a Masters degree in political communication, as well as an MBA in Information Systems from American University in Washington DC.


Ashish Bhatnagar

Prior to co-founding mydala.com, Ashish was Director Engineering for ibibo.com where he was one of the founding members.. He was responsible for the product architecture and was a core team member in defining the overall vision and strategy for the business. Prior to ibibo, Ashish worked as Head of procurement Automation for Bechtel, the world's leading EPC Company. While at Bechtel, he headed large complex procurement automation over web environment and on client server technology.

From 2002-2005, he was a Senior Project Manager with IIS , where he was heading large size complex Government projects. Prior to that, Ashish worked with HCL Technologies and was involved in building and architecting customized product solution for various clients in the field of Web and Client server. From 1997-2000 Ashish worked with Venture Infotek where he designed solution for Credit Card Manufacturing system and implemented it for various clients.

Ashish did his Bachelors in Engineering (Electronics) from Delhi College of Engineering and has also done his Master in Computer Applications and Business Administration . He has also done various certifications as Microsoft Solution Provider, Six Sigma Yellow Belt Certification and training from Harvard Business School.



Arjun Basu

Prior to co-founding mydala.com in 2009, Arjun was a Director at Capital Fusion Partners, where he focused on promoting new businesses and raising capital. Prior to that, from 2004 to 2008, Arjun was a Senior Portfolio Manager, Investments for Capital One Bank where he managed a $6+ billion portion of a $24+ billion multi strategy investments portfolio. His investment focus was primarily on commercial real estate bonds (CMBS), ABS, and direct investments in commercial real estate.

From 2000 to 2003, Arjun was a Senior Associate at Capital One, where he was part of a team responsible for raising funding for the various lines of businesses in the asset backed and unsecured markets. He also worked on due diligence and funding of new business ventures using a combination of asset backed funding and private equity. In 1999-2000, Arjun co-founded and raised venture capital funding for banks2biz.com, a South Asia centric financial services business, (nominated by McKinsey as top Indian business startup). While at business school, Arjun interned as a summer associate at Merrill Lynch where he was focused on technology equity research. From 1993 to 1997, Arjun was Director, BAPL (holding company of Engineers Combined/Build India Construction Limited), a South Asia centric engineering consulting, infrastructure/real estate development and construction management firm.

Arjun received an MBA in Finance from Northeastern University and a Bachelor in Engineering from Mangalore University.


Our team includes:

Rahul Basu (Adviser)

Rahul is consultant to and angel investor in startups and small companies. An alumni of IIM Ahmedabad, Rahul Basu has many years of experience in starting new businesses and in structuring deals for investment, acquisition and divestment; he has worked in a variety of sectors including banking & financial services, energy, telecoms and outsourcing. Rahul was one of the initial management team of Firstsource Solutions Limited and was its CFO and headed its consumer debt collections business unit. Rahul was the CEO of Broadband Solutions Private Limited, an internet data center startup.

Public Relations: Gutenberg Communications PR

Lawyers: PHA, Advocates (Formed by the merger of the practices of Paras Kuhad & Associates (PKA) and Hemant Sahai Associates (HSA)

Investors: Several prominent players in business, internet commerce and venture capital including Private equity veterans Ajay Relan and Jayanta Basu of CX Partners in their personal capacity and Info Edge (India) Ltd (NSE: NAUKRI) which is one of the largest internet company in India.


About Info Edge (India) Ltd

Info Edge (India) Ltd (NSE: NAUKRI) is one of the largest internet company in India. Info Edge owns and manages some of the best known brands on the internet in India- Naukri.com Jeevansathi.com, 99acres.com, Shiksha.com apart from Quadrangle – an offline executive search firm and Naukri Gulf. Info Edge also owns Brijj.com, a professional networking site and Allcheckdeals.com, a real estate brokerage firm.

With its headquarters in Noida (NCR), the company employs over 1700 people and operates through 49 offices in 32 cities in India and overseas offices in Dubai Riyadh and Bahrain catering to the Middle East market.


What all this means for YOU is:
  • Only the greatest and grandest offers in your city.
  • Magnificent discounts of 40% - 97% on the best stuff to do, see, munch, slurp & buy.
  • No hidden conditions or any other related jazz (hey, we don't mess with royalty).
  • Over 40 revved-up staff members falling all over themselves to serve you.
  • Quick & friendly customer service (with no tacky caller tunes!)

    - plus much, much more.